The importance of presenting GPS tracking in a strategic way
How to break the news to your team.
One of the top questions we hear as companies think about signing up for a GPS tracking service is, “How do I roll this out in a way that I don’t offend my team?” It’s a fair question since owners often think of their companies as extended family and drivers often wonder:
- “Is this going to affect my job?”
- “Will everyone at the company be able to see everything I do and everywhere I go?”
- Most importantly, “Don’t you trust me?”
That’s why it’s really important to present this news in a strategic way.
Let them know as early as you can
While many companies offer the ability to install the trackers covertly, this may not be the best approach. We recommend breaking the news to them as soon as you’ve signed up for the service and before you start using it. This gives your drivers a chance to hear about it, digest the information and ask you questions about it.
Bring your entire staff together (more on why this is important later) and focus the conversation on how the new service will benefit not just the company in general, but your team when they’re on the road. First, explain how GPS tracking will benefit your company. Don’t just think about the basics such as:
It will help improve response time and efficiency of routes.
It will help increase driver safety and productivity.
It will help to prevent vehicle theft.
Also highlight how:
It will help keep a closer eye on the health of the vehicles, so you can more quickly respond to potential maintenance and repair issues.
It will help maintain an accurate record of how long a vehicle was at a jobsite, allowing you to defend the driver and the company in any disputes with customers.
Let them know how it’ll make their lives easier
This is the time to really drive home how the system has their backs. For instance:
The company can verify when the contractor was really on a jobsite (or even owed overtime) if a customer complains.
It can also protect against false accident claims — something that happens far more often than it should — because it’ll know exactly where the vehicle was during the day.
Because it’s going to be saving the company money and making it more efficient and profitable, GPS tracking systems will mean good things for the contractor, too — such as job security and room for greater earnings over time.
Because it’ll be able to monitor the health of the vehicles 24/7, the company will be in a better position to get these vehicles serviced properly — which means it’s less likely the contractor will get stuck on the side of the road in a broken-down truck waiting for help.
The dispatchers will always know where the contractors are when they’re on the road, which means if they ever get lost, they’ll have help back at the office to guide them.
Have an open-door policy
Be sure to open the meeting up to questions. By giving your staff an opportunity to ask questions and share their concerns, you help further reinforce employer-employee trust, which is critical to the success of this initiative.
The more open you are with your team — and the more willing you are to respond to their questions and even their challenges — the smoother the transition to your new GPS tracking program will be.
Don’t let the discussion about your new GPS tracking system end after that initial company meeting. You’ll likely have updates about the program for your team, just as they will likely have more questions about it for you. If they feel like they’re welcome to come to you with questions or concerns, they’ll feel you are really listening to them and care about what they’re saying. As a result, their job satisfaction levels will go up and you’ll end up with stronger performers in the field.
Take advantage of the ‘halo effect’
Implementing GPS tracking often results in your drivers doing a better job of taking care of your vehicles and your customers by virtue of the “halo effect,” so catch them doing the right thing. Send notes to drivers handling your vehicles with care or give them “shout-outs” — either individually or as a team — in company communication. This positive reinforcement will encourage more good behavior. RJ 2.0