Nadia Askar: Be memorable
Since being introduced to the world of plumbing and business marketing, I have become more aware of companies in my area and what they each do to make themselves stand out.
When attending a baseball game, I noticed one clever company had a showerhead set up at the White Sox stadium by the food vendors. The showerhead let out a light mist of water with the push of a button. The line to cool off on this very hot day was long and I’m sure many noticed the plumbing company’s clever name and phone number above the stall.
Another company’s vehicle wrap caught my eye while I was driving. The company was named after a person; I repeated it to myself three times and continued on my way. When I got home that night, I tried to recall the name but couldn’t. After Googling “plumbers near me,” in hopes that a name on the list of results would jog my memory, I eventually found it, but it was buried pretty far. And as many of you may know, most people don’t go past the first page of results.
I found that I still remembered the company name from the stadium, which was more than a month ago, and couldn’t remember a name I saw last week on a cool truck wrap.
I’m not saying you have to have a clever name to be remembered. Clothing and accessory lines are a great example of companies named after a person and being well recognized. Just have something that sticks with people and that people can easily find in a search. If I wasn’t familiar with name-brand purses, but saw one with “LV” on it, I would find the right company with a quick Google search.
Use everything in your arsenal. If you have a Facebook page, make sure pictures of your trucks and the front of your shop are shared. The more that’s out there about your company, the easier it will be to find. If you have a Twitter page, be sure to check what hashtags are trending and see if you can create a post that applies to one of the Top 10.
Nobody wants to be forgettable.
Be sure you are doing everything you can to make a good impression on your current and potential customers.