Hasta luego, amigos
Today was the day I got the phone call.
The writing has been on the wall for the print edition of Reeves Journal since about 2008. A drop-off in the plumbing market, coupled with dwindling advertising revenue, and it suddenly became very difficult to rationalize producing a regional monthly print trade magazine any more. Not with the national monthlies and television networks out there sucking up big chunks of the revenue stream.
The voice on the other end of the line kept it simple: “Pull the plug.”
Although business climates may change, one thing hasn’t over the years: RJ’s fiercely loyal readership. For 97 years, RJ and its predecessors have been the must-read Western plumbing trade magazine for both techs and executives in the industry. It’s because of them RJ is not going away completely – we’re just entering, as Vonnegut said, a new dimension.
RJ is aiming at becoming a “digital-first” product, meaning we’ll continue with our online presence, our e-newsletter and other new digital products. We’ll also be re-appearing in print occasionally as a Western supplement to our sister publications Plumbing & Mechanical or Supply House Times.
As for this issue, December’s Reeves Journal has been our directory issue, the “Plumbing Power Book,” for years. Because of that, people often keep the issue on their desks all year long as a handy guide to the industry. After all, the book is stuffed full of manufacturers with contact information, all that cross-referenced with the product listings, an alphabetical list of product categories, each broken into subsections.
Do you want to know all the companies that make quick-connect couplings? Go to the “Couplings” heading in the directory, then see the quick-connect variety is coded “P60.” Every company under the “Couplings” header that also has a “P60” code are the ones you’re looking contact for that product. With additional listings for manufacturers representatives, we’ve got you covered with useful industry information in the Plumbing Power Book.
To go along with the Power Book this year, we asked our readers to share their ideas for the year’s best content. In this “Best of…” edition editorially, you’ll find new content mixed with readers’ favorites, each marked with a “Best of 2017” graphic and information on the issue in which it was originally published.
We’re hoping you and yours have a happy and healthy holiday season for 2017 and beyond. We’ll see you online.