Plumbing-and-heating brands familiar to U.S. contractors, engineers, wholesalers and manufacturers reps were among the 2,482 exhibitors at ISH 2017 taking place March 14-18 in Frankfurt, Germany. Overall, 65% of the exhibitors and 39% of attendees came from outside Germany.
Many of these companies originated in Europe and later opened North American sales, distribution and manufacturing operations. Others originated in the United States and are seeking to enlarge their footprint internationally, either through direct sales or a wider network of representation. BNP Media’s Plumbing Group visited many of these booths during ISH 2017.