An easy way to increase Facebook likes and visibility
Be sociable …
There are now just more than 2 billion monthly Facebook users, according to data released by Facebook in July. This means it is getting harder and harder to get attention on Facebook. So, how do you increase your visibility and likes?
First, why are likes and visibility so important? Contractors have tracked service, maintenance agreement, and replacement sales to posts they have put on Facebook. There is proof you will sell more when you have more likes. Before potential clients call you, they are going to research your company online. A vibrant Facebook page could make a potential client feel comfortable calling you.
Here is an easy way to get people interested in your page. A contractor is hosting a “Submit your Favorite Vacation Picture” contest. The winner of the contest receives a $50 gift card. At the time of this writing, the contest still is still in progress. Results so far: More than doubling their likes and comments. Friends are referring friends and urging them to submit pictures. They’ve gotten some gorgeous pictures.
Why is this working? People love pictures. They spend time looking at them (all the pictures submitted for the contest are posted). Think about it — are you more attracted to a post with pictures and text or a post with just words? Pictures generate interest.
How do you choose the winner? Let your employees vote on the best picture. This eliminates bias on the administrator’s part.
Then you post the winning picture. Of course, this will generate more comments. People will either love or hate the winning picture. Again, you are generating interest.
What do you do with your Facebook likes after the contest is over?
Send everyone who submitted a picture a coupon for $25 off service. This is a thank you for taking the time to submit a picture. Many of those coupons will be redeemed.
You also could have an offer on Facebook only for people who liked your page.
If it is too late for summer in your geographic area, change the contest to “Back to School” picture or Halloween Picture or Holiday Picture. Have the contest around any recognized time of year. It will increase likes and interest in your company’s page.
If you don’t like the contest idea, try these types of pictures and text:
Pictures of animals and insects in plumbing lines and HVAC equipment. People are fascinated by mice in contactors, ants in capacitors, snakes and other animals — alive or otherwise — in plumbing equipment. Since most contractors and technicians deal with these issues frequently, they don’t think twice about it. Your customer base considers this unusual. Have the technician take a picture with his mobile phone whenever he encounters animals and mice in equipment. Use it as a reason, “why you need maintenance.”
Snap a picture of a utility bill (with the owner’s name and address whited out). People will recognize the bill and read your post about how to save money on their utility bills.
Post a picture of water damage in a ceiling. This is a warning about the need for float switches and knowing where the water cut off valves are in your clients’ homes.
Post before and after pictures. By showing your clients and potential clients a “good job” and a “bad job” you are subtly educating them. Posting these pictures will subtly tell your clients that you do good jobs. It’s part of the trust-building that you need to grow a stable client base (for more trust building activities, go to www.HVACTrustBook.com).
Post pictures of happy clients in front of their new air conditioning system or in front of their house. Use their testimonials below the picture.
Be careful. The text below the pictures needs to be short and have a call to action: “Call us at xxx-xxxx to help prevent this from happening to your HVAC or plumbing system.”
Friends will look at the pictures and read the text. They will forward the posts to their friends, who will be encouraged to like your page.
Post at least once per week. If you don’t want to do it or don’t want to make the time to do it, then appoint a staff member to do it for you. They will also appreciate the extra cash.
By keeping your eyes open for pictures, and taking those pictures, you can use them to tell stories of the need for maintenance, how to stay comfortable in homes and more.