Put Your Plumbing Technicians' Names on Your Trucks
I pulled up behind a plumbing truck at a stop light. Doing my normal thing when I encounter contractors’ trucks, I took notice of how clean it was, how courteous the driver was, etc. Then I saw something that I had never seen before: The plumber’s name was clearly lettered on the back of the truck.
I started thinking about this new idea (at least to me - that company has probably been doing this for years): What if you put your technician’s name on the back of his truck? It becomes a pride issue. The military will do this, after all: Many fighter jets will have the names, and possibly home towns, of the pilot, crew chief and maintenance crew stenciled somewhere on the fuselage, canopy framing or landing gear doors. This works in plumbing, too. The technician thinks about it as his truck — after all his name is on it. He is more likely to keep it clean, keep it neat, drive courteously, and take care of it because it has his name on it.
Since your trucks are moving billboards, you want your clients and potential clients to see clean trucks. With his name on the truck, your employee will take care of it. This keeps up your company image and probably decreases your gasoline/maintenance/repair cost.
If John had his name on his truck, and he was driving erratically, your company would probably get a call like this: “I was behind your employee, John, and he is driving erratically. I thought you should know.” Rather than the caller not knowing who was driving the truck and calling “I just saw one of your trucks driving erratically.” Then you’d have to check GPS or look up the license plate to know who was driving. The likelihood is that John won’t be a discourteous or erratic driver when his name is clearly on the back of his truck.
Then my imagination went wild. You could put a technician’s picture on his truck or do what they do in NASCAR, put driver’s signature is on the door.
A technician’s name on his truck could be part of his career stepladder. If he was a helper or a maintenance tech, then maybe he doesn’t get his name on his truck. Or, a technician has to be with the company for a period of time to get his name on his truck.
Then I started thinking about the negatives - what if he left the company? His name would have to come off and another name put on the truck.
In this case you could use a magnet. But, I thought, a magnet doesn’t have the same appeal because it is changeable. Lettering on a truck seems permanent to a technician.
What if he switched trucks because his was being repaired? You could have a spare truck with no one’s name on it. I’d bet that technician would be itching to get back “into his truck.”
What if he switched trucks because he was getting a newer truck? You’d have to wrap the new truck. Putting his name on it could be part of the wrapping process. Yes, you would have to change the name on the old truck. However, that probably would not cost a lot.
I decided the positives outweighed the negatives. What do you think?