With water playing such an important role in the news and in our Western region, we’re debuting a new columnist in this issue. If you have a look at page 20, you’ll see the debut of “Falsken Unfiltered,” a column about water quality and filtration written by Dennis Falsken, the owner of the eponymous Falsken Water Systems, a residential and commercial water treatment specialist.
The idea is Dennis is going to share his wide-ranging experience with us, explaining how various water treatment systems work and, most importantly, how contractors can sell more of them and how techs can get past any installation hassles that may crop up. Follow him on Twitter (@FalskenH2O) and check him out on Facebook (Dennis.Falsken) for even more from our new contributor.
This issue is also a departure of sorts for Reeves Journal. Up until this point the magazine’s content has been heavily influenced by something called an “editorial calendar.” That’s just a list of various stories we’re going to run during the year and the issue we anticipate them appearing. It’s long been a bone of contention because how can we know what will be happening in the industry a year from now?
This month was actually scheduled to be more of the same old RJ, with three “laundry list” product stories: The AHR Expo, the KBIS Show and another featuring radiant products. We scrapped that plan because you can find AHR, KBIS and new radiant products in the catalogs at your supply house and regurgitating them here is a waste of everybody’s time. Besides, we have a New Products section in the back of the book. Check it out. It’s really there.
Instead we a look at issues we think matter to our readers more: Western water quality, the recent rainstorms in California and how they’ve affected the Western drought and contractors in the affected areas. There’s also a great profile of the McWane Plumbing Group in Oakland.
Also joining us this month is industry heavyweight Bob Purzycki from BAVCO, who has written our Tech Topic article on backflow certification and how acquiring it can help a technician advance in his or her career.
We haven’t forgotten the executive crowd. Those folks will still find all of the business tips and techniques they’ve come to expect from our expert columnists. But we do ask them for one important favor: How about helping your people out and passing this copy of Reeves Journal along to your administrative staff, technicians and others at your company? We’re not just for the executive suite anymore. Everyone at your company can get something out of RJ, and that’s only going to become more apparent as we move forward.