November 21, 2005
If you are executing a monthly marketing plan (postcard, newsletter, or combination), then there is probably a mailer planned for the holidays. If not, many contractors use calendars or other pieces that can last an entire year. Some contractors' calendars are so successful that clients call to ensure they are on the mailing list for the calendars. Or, in the case where they didn't receive one, they call asking for one...or several.