Organizers of the Water Quality Association's WQA Aquatech USA 2010 conference and exhibition, to be held at the Orange County Convention Center in Orlando, Mar. 9-12, said highlights of the more than 60 educational opportunities on tap for the show will include making tight advertising dollars work, tips on exhibiting, and practical techniques for those attending.
   "In tough economic times, businesses need to look for every competitive edge," said WQA executive director Peter Censky. "We're providing a full package of materials and ideas on surviving and thriving."
   The show will also offer many hands-on presentations, including pipe joining and valve teardown, as well as data on the latest research on water treatment technologies and contaminant detection.
   "Wizard of Ads" Tim Miles will be the opening general session speaker: "There will also be a series of actionable items people can take back home," Miles said.
   "Marketing and advertising approaches that were working, even a couple years ago, aren't working now, and that's one of the important points people attending these events will learn about," he added.
   Workshops and sessions throughout the program will focus on topics such as commercial sizing calculations, residential system design and problem solving, effective marketing, RO, and hidden dangers of residential plumbing.
   For more information or to register, visit the Web site.