On October 1, Grundfos Pumps Corp. launched an aggressive initiative to replace old, low-efficiency pumps with new, higher-efficiency pumps, providing optimized pump performance as well as energy and operating cost savings. And, almost simultaneously, the company said its “Impossible Tour” would conclude its journey across America with a 14-city Northeast swing during October and November.
   The Upgrade Program, which is designed to enhance business in the short-run, will afford users the opportunity to purchase a higher efficiency pump at a discounted price, and replace lower-performing pumps with an innovative, energy-conserving solution. 
   “The program is not limited to only replacing other manufacturers’ pumps,” said market development manager Edward Smiley. “Older Grundfos models in some of the categories will qualify as well, providing widespread benefit to the marketplace. We are offering an unprecedented incentive to upgrade old technology to new, while at the same time improving the customer’s use of energy.” 
   Pumps included in the Upgrade Program cover wide ranging industrial and commercial building applications, as well as machine tool, vertical multi-stage, ANSI, and dosing pumps. The program will remain in effect through Dec. 16th. Additional information is available through Authorized Grundfos Distributors and Sales Staff.
   In other action, the company said the Grundfos “Impossible Tour”—a fully equipped, mobile educational center for trade professionals in the plumbing, heating and piping industry—would be visiting 14 different cities in the Northeastern United States during the months of October and November. The final swing of the 2009 tour began in Cleveland in early October and will end Lancaster, Pa., this month. 
   In between, the Grundfos “Impossible Tour” truck will travel through a half dozen other New England and Middle Atlantic states, spending one or two days in each location and giving trades people an opportunity to view the latest in pump technology from Grundfos. 
   The two-room vehicle includes a mini-theater for viewing video programs, as well as a series of interactive and working displays of a wide selection of residential, commercial and industrial pump solutions from Grundfos. The tour features the new ALPHA, an energy-optimized, 115-volt circulator featuring a permanent magnet motor design that will cut power consumption by a minimum of 50 percent, as compared with other circulators in its class.
   For more information on the tour and how to register for a visit, go here and click on “Powered by the Impossible.”