A new online resource for contractors and homeowners promises to deliver relevant information designed to educate visitors about the company and its whole-home comfort solutions. 
   “As the only manufacturer that conditions both water and air for better living, Rheem has designed the new Rheem.com to be a whole-home resource for homeowners,” said Ed Raniszeski, corporate director marketing communications. “With an increasing number of shoppers doing online pre-purchase research, it is important that Rheem.com is a valuable, easy-to-use resource for homeowners as well as a complete information source for distributors, agents, contractors, builders and specifiers.”

   Homeowners are able to easily navigate Rheem’s product portfolio from the newly unified Web site. A new simplified product browser guides shoppers to the best eco-friendly options, while a new “Comfort Tour” feature uses interactive video to familiarize visitors with the complete collection of Rheem whole-home comfort solutions.

   The new site has been designed to give today’s web-savvy shopper access to relevant content in an easy-to-navigate and engaging format. With many technologically advanced features, Rheem.com instantly recognizes each visitor’s geographic location in order to provide customized recommendations, such as region-specific limited time special offers or identifying local Rheem contractors.