Manufacturer Taco is
plugging its products in a very 21st century way—on YouTube.
Owner and
president John Hazen White has released two wry online videos. Both spots promote
the benefits of Taco’s new 3-Speed 0010 service circulator for residential
contractors.
In one, in the privacy of his van, a plumber confesses his
love for…the service pump. In the second, James Bond-style spot, a tricky
assignment is given to a top agent—Taco’s new circulator.
It’s better on video. To view the Taco spots, go to
www.youtube.com, and type “3-Speed Pumps” in the search box.
The spots can also be viewed at Taco’s Web site, located at
www.taco-hvac.com.