Strength in Numbers
by Alan M. Petrillo
May 29, 2007
Contractor service groups bring together like-minded plumbing contractors
Everyone wants to be a part of a group.
The question is: Which one?
Several contractor service groups offer plumbing
contractors the opportunity to choose the best fit for their company in terms
of goals, benefits of membership, similar business viewpoints, size and many
other factors. Here's a look at the contractor service groups that specialize
in programs for plumbers and what they offer:
Construction Contractors' Alliance
First up is the CCA, an enhanced service group of the
Plumbing-Heating-Cooling Contractors-National Association. CCA helps plumbing
contractors solve the specific challenges they face through an array of
programs and services. The CCA was formed in 1998 for PHCC
contractors specializing in residential, industrial, commercial and
institutional construction projects.
The typical
CCA member is a second or third generation contractor with about 100 employees,
specializing in either residential or commercial plumbing. Very few CCA members
do both, according outgoing group president, Les DenHerder. Current CCA
membership is 25 contractors representing all regions of the country, but
heaviest representation is in California.
CCA provides
specialized benefits for members, such as two Alliance
meetings a year, seminars for middle managers, an e-mail discussion group
called CCAConnect, peer groups and focus groups.<p>
For 2007, CCA
offers support from peers-especially through e-mail networking-that helps
member contractors through problem issues. In addition, each CCA meeting
features different skills, like negotiating, that are addressed by new
speakers.
DenHerder said
that a chief benefit of CCA membership is getting access to ideas that a
contractor can put to work for immediate profit gains.
For more
information, contact Charlotte Perham, the director of communications for the
Plumbing-Heating-Cooling Contractors-National Association in Falls Church, Va.,at (800) 533-7694.
Nexstar Network
Nexstar Network is an affiliation of independent service
providers for plumbing, electrical, heating and cooling contractors dealing in
residential, commercial and construction projects. The organization is
member-owned and member driven, and focuses on business growth and
development.
Nexstar has
approximately 380 members in the United States,
Canada, Australia
and the Caribbean. Bob Mallory of Nexstar said the
typical member is an independent contractor who has been struggling in the
commercial world and is looking to increase his profits in the service
trade.
"It's
unique because it's member-owned," Mallory said, where all money taken in
is used to develop member programs. A member-based board of directors, elected
by members at a Super Meeting, gives the Nexstar staff direction as to the
group's goals and addresses the membership's needs.
The
organization has two big events yearly-a Super meeting in the fall and a
newly-instituted Owner's Spotlight Series in the winter or spring, which is
open primarily to business owners. The Owner's Spotlight Series runs for two
days and focuses on a single topic, for instance, succession planning or
marketing. Nexstar also has started its "Where's Wanda?" program that
puts together kits to reach customers in places they frequent, instead of just
the home.
Nexstar
Network offers training programs for nearly every job title in a service
company and also has member-trainers who have volunteered to teach the courses.
In addition, Nexstar has five business coaches-three general coaches, one new
member coach and one marketing coach-that members can call on at any time.
For more
information contact Bob Mallory at
Nexstar Network in White Bear Lake, Minn.
at (888) 609-5490.
Plumbers' Success International
Plumbers' Success International is the "world's
foremost success school for the professional plumber serving the residential
market," according to Scott Iverson, research and innovation director for
the group. PSI is part of Success Group International, which also represents
electricians, roofers and HVAC contractors.
Plumbers'
Success International has more than 300 members, said marketing director Paul
Gassett: "The typical member is a
plumber seeking success, from a single plumber shop to a company with dozens of
employees," Gassett said. "For instance, our founder Mike Diamond's
business, has 100 service trucks."
The
organization offers an array of management, marketing and training programs, as
well as individual business management experts to work with members on a daily
basis.
In addition to
conducting two conferences each year, PSI has rolled out the Technician Seal of
Safety, a licensed program for members to communicate the fact that they put
homeowner safety first by conducting background checks and drug testing on
their employees. The program allows PSI members to brand themselves as
different from others and also shows a sense of community responsibility,
according to Gassett. PSI also has dozens of turnkey marketing programs and
offers several private label products, such as Nature's Miracle, a water
softener and purifier product, through its buying group.<p>
Why should a contractor
join? Plumbers' Success International is able to help plumbers maximize their
success by serving homeowners, according to Iverson.
Plus, he
noted, each member gets the advantage of Diamond's 25 years of experience in
the industry. For more information, contact Plumbers' Success International, in
St. Louis at (800) 505-8885.
Quality Service Contractors
Established in 1994 by a group of
Plumbing-Heating-Cooling-Contractors- National Association members, QSC
aims to provide contractors with training, technology and professional
development in order to develop superior client service and
satisfaction.
Currently
there are 245 members, ranging from single-tech companies to those with 125
technicians. The average member is a company employing about 7 or 8
techs.
QSC
is non-profit so all the funding generated stays with the group to produce
meaningful education for its members, according to executive director Charlie
Wallace. The group is open to all contractors and doesn't have territories for
its members.
QSC
is in 2007 heightening its focus on Internet technology and developing
Web-based member services to enable members to participate from their home or
office with minimal travel time away for meetings. The group also is continuing
to develop traveling programs that it takes to all areas of the
country.
Wallace said
both longtime and beginning business owners can benefit from QSC's
expertise in providing the necessary tools for running a business more
profitably and serving clients better. He also cited Power Meetings, held twice
yearly, to help members maximize profitability and productivity.
For more
information contact Charlie Wallace, the executive director of Quality Service
Contractors in Falls
Church, Va., at (800) 533-7694.
The Service Roundtable
The Service Roundtable is an organization founded by HVAC
and plumbing contractors to help other contractors improve their sales,
marketing, operations and profitability. <p>
The group is
represented in all 50 states, most Canadian provinces and on three continents.
Matt Michel, CEO and president, said the
typical Service Roundtable member is smart, progressive, forward-focused and
strives to spend more time working on the business than in the business.
"We help independent contractors remain not just independent, but
profitably independent," he said.<p>
The Service
Roundtable is focused on using the Internet as a vehicle to deliver high
quality, easily-customized direct mail, sales support, consumer newsletters,
business forms and other content direct to members' desktops.<p>
Service
Roundtable has the industry's largest peer-to-peer support group, 24/7/365,
according to Michel. Each week it also provides new sales, marketing and
business materials to members.<p>
The Service
Roundtable is all Internet-based and large scale. All the material it creates
is original so members never need worry about lawsuits over Digital Millennium
Copyright Act violations, according to Michel.<p>
For more
information contact Liz Patrick at (877) 262-3341.
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