It’s certainly becoming difficult to avoid all things green these days. 
   On one hand, that’s a very good thing. Unfortunately, while lots of players marketing green products and services is good for a host of reasons, lots of players on the field clamoring for attention can create a lot of empty noise. That noise may be numbing your potential customers to the real benefits of green plumbing.

   It’s important to avoid fostering “green fatigue” among your customers—if your marketing message comes on too strong or too often, it runs the risk of blending in with the background noise of competing messages everyone is exposed to every day.

   Wearying your customers of the green message presents an unpleasant scenario for your bottom line, to be sure. But that scenario is one everyone in the green market should be acutely aware. Yes, you may have just received certification and spent a lot of time on training everyone on the newest techniques and products. That accomplishment is certainly something to crow about and make your customers aware of. But take the time to critically examine your marketing techniques to make sure you not overplaying your green hand in an effort to have your message heard.

   On another note, it seems lately contractors are spending more time out of their offices and in the field than even just a year ago. It’s no surprise, really, given the current state of the economy. Contractors are hitting the bricks, taking a proactive stance and working to drum up new business or attending trade shows, conferences and other training sessions to make sure they’re at the top of their game when things straighten out.

   How about you? Are you taking steps now that will pay off in the long run or are you passively sitting back waiting for the phone to ring? With all the other contractors out and about, you may have a long time to wait.